Jane Gerwin - Founder & Creative Director

Hello! I'm Jane, owner of Jane Alexandra Events. With over a decade of experience in wedding planning, I specialize in transforming love stories into one-of-a-kind celebrations. My approach is rooted in the thoughtful use of color, pattern, and texture—each element carefully chosen to reflect the couple’s personality, style, and story. From bold palettes to subtle layers of detail, every design decision is intentional, ensuring that no two weddings ever feel the same. I believe in creating experiences that are not only beautiful but deeply personal—crafted with heart, meaning, and a touch of the unexpected.

I hold degrees in both Psychology and Business Marketing, which uniquely shape the way I approach wedding design and client experience. Understanding how people think and feel helps me truly connect with my couples and design moments that resonate emotionally. And with a strong foundation in branding and marketing, I’m able to weave a cohesive story throughout every visual and experiential element of the wedding.

I’m also a wife to my wonderful husband, Cole, and a mom to two energetic, joyful boys—Leo and Henry—who inspire me daily to approach life (and events!) with creativity, and heart.

Crystal Short - Executive Manager

Hi there, I’m Crystal! 

I’m a Southern CA native, proud Firefighter wife, girl mama, and lover of all things pretty! I’ve always been passionate about executing events because planning is like second nature to me. I am always the first one to offer to help, host or throw an event for those special milestones in life. I know firsthand how important the fast, fleeting and heartfelt moments are in life and that’s why I do my absolute best in making these experiences enjoyable. The moment when our clients experience all the pieces coming together, is a moment I live for! To see their excitement from concept to execution will always be my favorite part of what I do. My experience in luxury hospitality helped me develop a high level of service and anticipation of client needs that brings value to the work I do today. I’m a firm believer that going above and beyond is the only option! When I’m not buried in timelines and contracts you can find me cooking up a new recipe, planning our next family vacation, cuddling and loving on my kiddos, and making every moment count with my hubby!

Thank you for visiting our little corner of the internet and wanting to learn more about Jane Alexandra Events. 

I cannot wait to meet and celebrate YOU! 

Xoxo, Crystal